New CXO position focuses on enhancing value to credit unions and driving the member experience of the HomeAdvantage real estate platform to the next level.
SCOTTSDALE, AZ –CU Realty Services (CURS) has recruited David Gray to serve as
chief experience officer (CXO). This new leadership position was created to help CU
Realty deliver a higher level of value to credit unions and give members optimal
experiences with its signature service, HomeAdvantage®.
As CXO, Gray’s focus will be to ensure CU Realty’s products and services give credit
unions a competitive edge when it comes to earning their members’ purchase mortgage
business. He is responsible for improving member experience through process, product
design and software development for the CUSO’s turnkey real estate marketing
platform, HomeAdvantage. Designed to help credit unions attract and engage members
interested in buying or selling a home, the platform offers members online access to
property listings, market research tools, connections to certified real estate agents, and
cash back at closing.
HomeAdvantage serves both credit unions and their members, so meeting and going
beyond the needs and expectations of both audiences is an ongoing strategy for CU
Realty. According to Mike Corn, chief executive officer of CU Realty Services, “I was
impressed by recent research indicating that filling the CXO position delivers significant
improvements in both customer satisfaction and revenue creation. One study indicated
that providing good customer experience makes a person five times more likely to
recommend a company and more likely to purchase in the future—an outcome that
bodes well for CU Realty and the credit unions we serve. We’re excited to bring
someone of David Gray’s caliber on board to work with our team and clients to achieve
these goals.”
Gray brings over 25 years of leadership experience in real estate, technology and
finance organizations to this new role. Prior to joining CU Realty, Gray was with Xome
Inc, a subsidiary of Mr. Cooper. As vice president of product development, he oversaw
development of digital transaction management, customer relationship management
(CRM) and real estate agent mobile platforms. He also served as vice president of client
development, managing relationships with loanDepot, Bank of America and Mr. Cooper
to support their purchase mortgage and customer retention strategies. Gray has held
leadership positions at Prudential Real Estate Affiliates, Move.com (Realtor.com) and
participated in a number of start-up ventures.
“The real estate industry is experimenting with a variety of value positions for
consumers and I’m excited to join a pioneering company that streamlines the purchase
of a home while saving members money,” says Gray. “I am completely focused on
delivering solutions that help support members in their quest to buy or sell a home and
give our clients the tools and data they need to retain and grow their membership.”
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation,
helping them increase their purchase mortgage business. Launched in 2001, the CUSO
has worked with more than 100 credit unions and mortgage CUSOs in 25 states to offer
its turnkey real estate marketing platform, HomeAdvantage. Through the program,
credit union members can search for homes, research neighborhoods, calculate costs
of homeownership, connect to experienced real estate agents, and earn
HomeAdvantage Cash Rewards. By offering this program to members, credit unions are
able to attract, identify and engage more home buyers and consequently close more
loans. To learn more, please visit www.curealty.com.