CUSOS
Herb Behrens
CU Realty Services, a Scottsdale, Ariz.-based provider of real estate services to credit unions, named Herb Behrens CEO effective April 1. Behrens will succeed former CEO Mike Corn, who will transition to chairman of the board for CU Realty and remain a strategic advisor to the company he co-founded and still co-owns. Behrens is the former vice president of mortgage lending for the $4.47 billion, Vernon Hills, Ill.-based Baxter Credit Union (BCU) and has been a member of CU Realty’s board of directors since 2015. In his new role, he is tasked with leading the company’s vision to help credit unions increase their purchase mortgage business and make homeownership even more rewarding for credit union members. The CUSO also announced it will change its name effective June 1 to HomeAdvantage, which is currently the name of its signature real estate program.
TRADES
Tiffany Niederwerfer
CUNA promoted Tiffany Lamkins Niederwerfer to vice president of marketing. In her new role, Niederwerfer will be responsible for all activities related to CUNA’s brand identity and oversee the execution of the organization’s marketing strategy. She most recently served as association marketing and brand director for CUNA, where she led the development and implementation of the association’s marketing plans and strategies to support its members. Prior to joining CUNA, she was the communications manager for Filene Research Institute.