SCOTTSDALE, AZ (June 12, 2020) — BCU, one of the nation’s top 100 credit unions with more than 260,000 members, has officially given back more than $4 million to its members who purchase or sell homes, thanks to the HomeAdvantage® program from CU Realty Services. This milestone qualifies the Chicago-based credit union for the next level in CU Realty Services’ Million Dollar Club.
The HomeAdvantage turnkey real estate marketing platform helps credit unions retain more of its members’ purchase mortgage business. The frontend offers tools that attract members at the beginning of their home buying journey while the backend systems nurture them until they are ready to transact. This includes MLS listings, property valuations, marketing touchpoints, a network of real estate agents and an attractive cash-back benefit at closing called HomeAdvantage Cash Rewards.
The Million Dollar Club recognizes credit unions that have cumulatively saved their home-buying and home-selling members $1 million or more in the form of HomeAdvantage Cash Rewards. More than $50 million in HomeAdvantage Cash Rewards have been given back to credit union members during the program’s lifetime.
BCU was first inducted into the Million Dollar Club in February 2017 as one of the club’s inaugural members. They have since given back more than $4.2 million and are one of 11 credit unions to have surpassed the $1 million level. In the last 12 months alone, BCU completed over 430 real estate closings through HomeAdvantage and returned roughly $763,000 in Cash Rewards to members. BCU members earn an average cash award of $1,700 per transaction.
“HomeAdvantage has been a key part of our long-term purchase money strategy at BCU. I am absolutely thrilled with the program and the Cash Rewards we have returned to our members. BCU decided 10 years ago to bring this program to our members with the goal to help them achieve the American Dream. Hitting $4 million dollars in Cash Rewards is a huge accomplishment, but more importantly, it demonstrates the value of this program and the impact it has made on our members.” Bob Pondelicek, Senior Director Real Estate Sales and Service.
About CU Realty Services
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. The CUSO works with more than 120 credit unions and mortgage CUSOs in 24 states to offer its turnkey real estate marketing platform, HomeAdvantage. Through the program, credit union members can search for homes, research neighborhoods, calculate costs of homeownership, connect to experienced real estate agents and qualify to earn HomeAdvantage Cash Rewards. By offering this program to members, credit unions are able to attract, identify and engage more home buyers, and consequently close more loans. To learn more, please visit www.curealty.com.
About BCU
BCU is a purpose-driven organization that empowers people to discover financial freedom. At $4B in assets, it’s also one of the fastest growing credit unions in the last four decades. Both not-for-profit and member-owned, the credit union is driven by the commitment to provide extraordinary service for over 260,000 members across the US and Puerto Rico. BCU members enjoy access to financial services and well-being programming that inspire confidence through the brand promise “Here Today For Your Tomorrow”. Lifetime membership is offered to employees and families of America’s best workplaces and those living or working in Chicago-area communities. For more information, visit www.bcu.org.
Contacts
Media ContactRachel Brown
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