ST. LOUIS, MO — Following the national popularity of battered chicken sandwiches, today area Burger King restaurants are introducing Royal Crispy Wraps, a wrap version of the popular BK Royal Crispy Chicken sandwich, which debuted on the menu last August. The $2.99 soft flour tortilla wrap is stuffed with white meat chicken, tomato and lettuce and is available in three different wrap varieties: Classic, Spicy and Honey Mustard. The Royal Crispy Wrap is perfectly sized to serve as a snack or an addition to a Burger King meal.
Starting Monday, August 14 Royal Crispy Wraps will be on the menu at 52 Burger King locations throughout St. Louis City, St. Louis County, the MetroEast, in Southern Illinois and across Missouri, which are operated by Maryland Heights-based franchisee, Broadway Restaurant Group. They will only be available for a limited time until they sell out. Alongside this launch, select Broadway Restaurant Group locations will be a national test market for a Faves Under $4 Menu and $5 Your Way Bundle of a drink and select entrees and side.
“Limited-time food innovations, especially snack items like these wraps, tend to be very popular in our St. Louis and Metro East Burger King restaurants. We don’t expect our limited supply of Royal Crispy Wraps to last long,” said Broadway Restaurant Group Managing Partner Henry Delouvrier. “St. Louisans ate so many Burger King tacos when they were introduced back in 2019 that 10 area locations ranked in the Top 30 nationwide for taco sales! The snack-sized tacos sold out very quickly when relaunched last February”.
St. Louis has been known as a successful Burger King market for years. Broadway Restaurant Group is one of a select group of United States franchisees that consults with corporate and test market concepts, including the meatless Impossible WHOPPER®, which is a huge national success after being test-launched in St. Louis in 2019. The franchisee also was one of the first in the world to debut a new restaurant design in 2021 at its Sunset Hills location.
Broadway Restaurant Group is hiring crew and management positions at many locations. Interested applicants can apply in person or at www.b-restaurants.com/careers.
“We strive to hire and promote right from the surrounding communities, giving residents a livelihood and path to career growth. In fact, ninety percent of Broadway Restaurant Group managers have been promoted from within,” said Delouvrier. Broadway Restaurant Group awards $1,000 college scholarships each year to employees or community members in the surrounding community for each location. Approximately $50,000 to $70,000 is awarded each year.
ABOUT BROADWAY RESTAURANT GROUP
Managing partners Henry Delouvrier of New York and Christine Apold of Toronto, Canada, founded Broadway Restaurant Group in November 2016. Based in Maryland Heights, Broadway Restaurant Group operates locations in St. Louis, across Missouri and Southern Illinois. Broadway Restaurant Group is one of a select group of United States Burger King franchisees that consults with corporate and test market concepts, including the Impossible Whopper. For more information, visit https://www.b-restaurants.com, email [email protected] or call (314) 872-9235.
ABOUT BURGER KING®
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilledWhopper® sandwich. The Burger King system operates more than 18,700locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Twitter, Instagram and TikTok.
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