CU Insights: Affinity Plus Federal Credit Union celebrates saving members $2 million in cash rewards through HomeAdvantage

CU Insights: Affinity Plus Federal Credit Union celebrates saving members $2 million in cash rewards through HomeAdvantage July 14, 2020

ST PAUL, MN (July 15, 2020) — Affinity Plus Federal Credit Union, one of the nation’s top credit unions with more than 207,000 members, has helped its members save more than $2 million when they buy and sell homes, thanks to the HomeAdvantage® program from CU Realty Services. This milestone qualifies Affinity Plus for the next level in CU Realty Services’ Million Dollar Club.

The HomeAdvantage turnkey real estate marketing platform helps credit unions retain more of their member’s purchase mortgage business. The frontend offers tools that attract members at the beginning of their home buying journey while the backend systems nurture them until they are ready to transact. This includes MLS listings, property valuations, marketing touchpoints, a network of real estate agents and an attractive cash-back benefit at closing called HomeAdvantage Cash Rewards.

The Million Dollar Club recognizes credit unions that have cumulatively saved their home-buying and home-selling members $1 million or more in the form of HomeAdvantage Cash Rewards. More than $50 million in HomeAdvantage Cash Rewards have been given back to credit union members during the program’s lifetime.

Headquartered in St. Paul, Minnesota, Affinity Plus was first inducted into the Million Dollar Club in February 2017 as one of the club’s inaugural members. They are one of 11 credit unions to have surpassed the $1 million level. In the last 12 months alone, the credit union completed over 180 real estate closings through HomeAdvantage and returned roughly $258,000 in Cash Rewards to members. Affinity Plus members earn an average cash award of $1,600 per transaction.

“As a member-owned cooperative, reaching the milestone of returning $2 million in Cash Rewards to members is proof of our focus on giving back,” said John Simonsen, Director of Real Estate, Affinity Plus Federal Credit Union. “Through our partnership with HomeAdvantage, we are able to deliver an easy and efficient home-buying experience while helping our members save money during one of the biggest financial decisions in their life. For years we’ve connected our members with this trusted platform offering home search tools, a network of agents, and the financial benefits of Cash Rewards, and we couldn’t be more proud to announce this milestone today.”


About Affinity Plus Federal Credit Union

Based in St. Paul, Minnesota, Affinity Plus Federal Credit Union is a not-for-profit, financial cooperative that puts people first above profits. Members of Affinity Plus receive maximum value through competitive rates, minimal fees, and unique, member-centric products and programs. Established in 1930, Affinity Plus has 28 branches located throughout Minnesota and is owned by more than 200,000 members. Affinity Plus has over $2 billion in assets. Additional information is available at www.affinityplus.org or by calling (800) 322-7228.

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. The CUSO works with more than 120 credit unions and mortgage CUSOs in 24 states to offer its turnkey real estate marketing platform, HomeAdvantage. Through the program, credit union members can search for homes, research neighborhoods, calculate costs of homeownership, connect to experienced real estate agents and qualify to earn HomeAdvantage Cash Rewards. By offering this program to members, credit unions are able to attract, identify and engage more home buyers, and consequently close more loans. To learn more, please visit www.curealty.com.

Contacts

Hillary Kline
Senior Public Relations Specialist
Affinity Plus Federal Credit Union

175 West Lafayette Frontage Road
St. Paul, MN 55107
Ph: (651) 312-9227
Mobile: (920) 570-2761

hkline@affinityplus.org
www.affinityplus.org
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