SCOTTSDALE, AZ – Municipal Credit Union, the largest credit union in metropolitan New York, with over 586,000 members and more than $4 billion in assets, has partnered with HomeAdvantage® to attract and nurture home-buying members and close more purchase loans. Municipal’s members can now earn cash savings in the form of HomeAdvantage Cash Rewards when they use the program to buy or sell a home. Nationally, home buyers and sellers earn an average of $1,900 in Cash Rewards per real estate closing using the program. More than $67 million in Cash Rewards have been given to members during the program’s lifetime.
HomeAdvantage’s end-to-end real estate program is currently used by more than 100 credit unions and lending partners across the country. When home buyers and sellers use an agent in the HomeAdvantage network to buy a home, an impressive 80 percent of those applicants stay with the lead source for financing.
HomeAdvantage’s signature real estate marketing platform features front-end tools that attract home buyers at the beginning of their journey. A newly designed co-branded website positions lenders as the single source for everything home buying and selling. More leads are gained by engaging members with the platform’s home valuation and market trend tools, along with home search and prequalification links back to the lender’s site. Backend systems and personal touchpoints nurture buyers through closing. One of those critical touchpoints is the connection to a local expert HomeAdvantage-certified real estate agent who is committed to keeping the lead source’s financing top of mind.
ABOUT HOMEADVANTAGE
HomeAdvantage provides real estate services that help lenders build their purchase mortgage business while saving borrowers money in the form of HomeAdvantage Cash Rewards when they close on a home. The company’s end-to-end real estate program is currently used by more than 100 credit unions and lending partners across the country. Borrowers can use the program to search for homes, research neighborhoods and property values, connect with one of over 1,300 real estate agents in the 48-state network and save money when they close on a home. Visit www.homeadvantage.com to learn more.
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Media Contact
Rachel Brown
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