SCOTTSDALE, AZ – Maryland’s largest credit union, SECU, has reached the threshold of saving its credit union members more than $1 million when they buy or sell homes through the HomeAdvantage® platform. Just thirteen credit unions across the United States are part of the exclusive HomeAdvantage Million Dollar Club. SECU members earn an average Cash Reward of $1,600 per real estate transaction.
“It is always a joy to partner with a credit union like SECU that is equally dedicated to our mission of making homeownership more rewarding for credit union members,” said Herb Behrens, CEO of HomeAdvantage. “We love working with this team to increase their purchase mortgage business while providing a valuable benefit to their members. We congratulate SECU, both on reaching the million-dollar threshold and on celebrating 70 years as a trusted financial partner to its members.”
HomeAdvantage’s signature real estate marketing platform features frontend tools that attract members at the beginning of their home-buying journey. Backend systems and personal touchpoints nurture them until they are ready to transact. One of those critical touchpoints is the connection to a HomeAdvantage-certified real estate agent who is trained to keep credit union financing top-of-mind. HomeAdvantage recently announced a national expansion. Credit union members can now connect with certified real estate agents and earn HomeAdvantage Cash Rewards in nearly every state and metro area in the U.S.
With more than 260,000 members and $4 billion in assets, SECU has been a HomeAdvantage partner since 2014. To date, nearly $60 million in HomeAdvantage Cash Rewards has been given back to credit union members across the United States.
To date, the thirteen credit unions to earn a spot in the HomeAdvantage Million Dollar Club are Affinity Plus Federal Credit Union, Apple Federal Credit Union, Bank-Fund Staff Federal Credit Union, BCU, FAIRWINDS Credit Union, Northwest Federal Credit Union, Partners Federal Credit Union, Redwood Credit Union, SECU, State Department Federal Credit Union, Tower Federal Credit Union, Wings Financial Credit Union and Wright-Patt Credit Union.
In the last 12 months alone, SECU enrolled more than 300 members in their HomeAdvantage program; 95% of those members were not already working with a real estate agent. By quickly connecting those members to certified HomeAdvantage agents, SECU was able to keep those members nurtured through their home-buying journey until closing and maintained an 82% mortgage pull-through rate.
ABOUT SECU (State Employees’ Credit Union of Maryland)
SECU (“see-Q”), Maryland’s largest state chartered credit union, serves 250,000 members across the state. As a member-owned, not-for-profit, SECU puts its members first. Membership is open to all Maryland state employees and their families, University System of Maryland students, graduates, staff and their families, Bank At Work partners and many others. Headquartered in Linthicum, Md., SECU has 24 financial centers and provides access to over 50,000 free ATMs through the CO-OP network. With more than $4 billion in assets, SECU ranks among the top 60 credit unions nationwide based on total assets in the U.S. Insured by NCUA. For more information, visit www.secumd.org or follow SECU on Twitter, Facebook and Instagram.
Formerly CU Realty Services, HomeAdvantage provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business while saving their members money when they buy or sell a home. The company’s turnkey real estate marketing platform is currently offered by more than 126 credit union partners and mortgage CUSOs throughout the United States. Credit union members can use the program to search for homes, research neighborhoods, calculate property values, connect to certified real estate agents and save money at closing. When credit unions offer the program, they can attract and nurture more home-buying members, and consequently close more loans. To learn more, please visit www.homeadvantage.com or connect with us on LinkedIn.
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