St. Louis Business Journal: Fresh Thyme to add delivery in St. Louis

St. Louis Business Journal: Fresh Thyme to add delivery in St. Louis

Fresh Thyme has partnered with Instacart to offer its delivery service, called Fresh Thyme Delivers, in the majority of its Midwest markets, including St. Louis.

“As part of our ongoing commitment to bringing healthy, natural and organic products to all, we’ve launched Fresh Thyme Delivers, to give shoppers greater access to affordable groceries and products whenever and wherever it’s convenient for them,” Chris Sherrell, president and CEO of Fresh Thyme, said in a statement. “The demand for delivery services has never been greater.”

The service allows shoppers to order through the Fresh Thyme Delivers website or the Instacart smartphone app, and have groceries delivered to their front door at the time they choose. Fresh Thyme has 30,000 items available for delivery.

First-time Instacart customers in the delivery areas can take $20 off their first order of $35 or more with the promo code DeliveryThyme, which is good through June 30, 2018, the company said.

“Customers choose Instacart because of our ability to bring the products they want from their favorite neighborhood stores straight to their doorsteps,” Sarah Mastrorocco, vice president of business development at Instacart, said in a statement. “We’re proud to partner with Fresh Thyme Farmers Market, adding the convenience of same-day delivery to their mission to improve the way communities eat by offering fresh and healthy food at amazing levels.”

Of Fresh Thyme’s 70 stores, 55 of them will provide delivery service in 590 ZIP codes through the Midwest, the company said.

Fresh Thyme opened a new store in St. Peters in mid-March, making it the grocery brand’s sixth store in the St. Louis area. Knoebel Construction served as the general contractor for the $5 million store, while InSite Real Estate was the developer and NORR was the architect.

Schnucks stores launched delivery via Instacart in early 2017, while Sam’s Club started offering delivery in February. Dierbergs launched delivery in September, working with Shipt.

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