ST. LOUIS, MO – Synergy Group has been recognized by the Construction Marketing Association (CMA) annual STARTM Awards for marketing excellence in the construction industry. Synergy Group was awarded the 2017 CMA STARTM Award for Presentation Folder for their work on a Knoebel Construction, Inc. marketing folder. Synergy’s photography partner, Schanuel Photography, also won a CMA Superstar award for Location Photography for the same project.
The CMA STARTM awards recognize excellence in 16 marketing categories and 80 sub-categories including advertising, branding, website design, publicity, marketing campaigns.
Knoebel Construction’s goals were to update and professionalize their branding to generate brand awareness, enhance credibility, support business development, and differentiate from the competition. Synergy developed website and marketing materials that display Knoebel’s unique approach and strengths, showcase specific project successes, and engage target audiences.
“The Synergy team looked beyond the ‘what’ we were building and really dug into the why, how, and who aspects of our work. The end result was promotional literature and a website that told the story of who we are and why we build,” says Knoebel Construction President, Matthew R. Mabie. “Ultimately Synergy Group’s work provides an avenue to communicate our legitimacy.”
“Synergy Group was recognized as the winner for Presentation Folder in the construction industry,” said CMA Chairman, Neil M. Brown. “The CMA STAR Awards showcase the very best in marketing, effectiveness, and creative execution.”
ABOUT SYNERGY GROUP
Synergy Group is a single-source marketing communications firm that develops marketing strategies, improves branding, gains exposure and implements marketing campaigns to support business development for corporate, government and not-for-profit clients. Synergy Group provides media relations, website design, branding and materials, social media management, digital and email marketing, business development support and crisis communications. For more information, call 314.961.9772 or visit synergygroup-marketing.com.