CU Today: Affinity Plus Saves Members $2 Million

CU Today: Affinity Plus Saves Members $2 Million July 22, 2020

ST. PAUL, Minn. – Affinity Plus FCU said it helped its members save more than $2 million when they bought and sold homes through the HomeAdvantage program from CU Realty Services.

As a result, the milestone qualifies Affinity Plus for the next level in Scottsdale, Ariz.-based CU Realty Services’ Million Dollar Club.

Affinity Plus Award


According to the company, the HomeAdvantage turnkey real estate marketing platform helps credit unions retain more of their member’s purchase mortgage business, with a frontend offers tools that attract members at the beginning of their home buying journey while the backend systems nurture them until they are ready to transact. It also includes a cash-back benefit at closing called HomeAdvantage Cash Rewards.

The Million Dollar Club recognizes credit unions that have cumulatively saved their home-buying and home-selling members $1 million or more in the form of HomeAdvantage Cash Rewards. More than $50 million in HomeAdvantage Cash Rewards have been given back to credit union members during the program’s lifetime, the company said.

Headquartered in St. Paul, Minnesota, Affinity Plus was first inducted into the Million Dollar Club in February 2017 as one of the club’s inaugural members. They are one of 11 credit unions to have surpassed the $1 million level. In the last 12 months alone, the credit union completed over 180 real estate closings through HomeAdvantage and returned roughly $258,000 in Cash Rewards to members. Affinity Plus members earn an average cash award of $1,600 per transaction.

“As a member-owned cooperative, reaching the milestone of returning $2 million in Cash Rewards to members is proof of our focus on giving back,” said John Simonsen, director of Real Estate, Affinity Plus Federal Credit Union. “Through our partnership with HomeAdvantage, we are able to deliver an easy and efficient home-buying experience while helping our members save money during one of the biggest financial decisions in their life. For years we’ve connected our members with this trusted platform offering home search tools, a network of agents, and the financial benefits of Cash Rewards, and we couldn’t be more proud to announce this milestone today.”



Synergy Group